Ganni: How a Local Label Built a Global Brand
Damjan Znidarsic
Test Course Instructor with an Unusually Long Title
Course Overview
The Context
In 2009, the growing influence of Scandinavian design coincided with developing influencer culture, creating a gap in the market for a brand that sold a cool, fashionable product at an accessible price point.
The Challenge
After acquiring Ganni, Nicolaj and Ditte Reffstrup set themselves the goal of building a global business, aiming for longevity and reach beyond their home market.
The Solution
Leveraging this local cool, the Reffstrups combined strategic investment, an agile tech mindset, and a knack for creating pieces with the potential to go viral with an ambitious plan to go global.
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