Cruise Collection
Cruise Collections, or resort or holiday collections as they are otherwise known, launch between the two main ready-to-wear seasons; Spring/Summer and Autumn/Winter. Originally, they were created with the jet set in mind and catered for a client who needed a wardrobe for their mid-season travels to climates different to their own. Now, they have been adopted by many of the big brands as an opportunity to inject an entirely new must-have mid-season collection into market.