Fashion Business Basics

1 hrs 9 mins read

Fashion Business Basics include everything an emerging designer needs to know to start an independent fashion label. For almost a decade, BoF founder Imran Amed has taught the only fashion business course at London’s Central Saint Martins College of Art & Design. Now, for the very first time, it is being made available to aspiring fashion entrepreneurs around the world free of charge. From writing business plans to raising financing, and learning about marketing, production and distribution, Fashion Business Basics is required viewing for anyone starting their own fashion business.

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1. Do You Really Want to Start a Fashion Business?

29 mins

In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.

2. How Do You Write a Fashion Business Plan?

13 mins

In Part Two of BoF’s Fashion Business Basics, Imran Amed explains the importance of a business plan and how to approach writing one.

3. How Do You Finance Your Fashion Business?

5 mins

In Part Three of Fashion Business Basics, Imran Amed explains the different options available to emerging designers to finance their businesses.

4. How Do You Create Brand Awareness?

22 mins

In Part Four of Fashion Business Basics, BoF’s Imran Amed explains how to build brand awareness in the early years of a business.

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