BoF - The Business of Fashion

The State of Fashion 2019

Our third State of Fashion Report with McKinsey & Company predicts that the year ahead will go down in history: Greater China will for the first time in centuries overtake the US as the world’s largest fashion market. It will be a year of reawakening after the reckoning of 2018. Featuring Indian Ascent, Getting Woke, End of Ownership, Radical Transparency, On Demand.

The Year Ahead: Mass-Market Goes On-Demand

14 January 2019 • By BoF Team and McKinsey & Company

14 January 2019 • By BoF Team and McKinsey & Company

Automation and data analytics have enabled a new breed of start-ups to adopt agile made-to-order production cycles. Mass market players will begin to follow suit, aiming to respond more rapidly to trends and consumer demand.

BoF Professional Exclusive

Asos CEO on the Next E-Commerce Frontier

14 January 2019 • By Robb Young

The Year Ahead: The Digital Landgrab

12 January 2019 • By BoF Team and McKinsey & Company

12 January 2019 • By BoF Team and McKinsey & Company

In the race to be the platform of choice for both fashion companies and end consumers, e-commerce players will continue to innovate by adding profitable value-added services, focusing on new technologies and diversifying business models.

The Year Ahead: Self-Disrupt or Die

11 January 2019 • By BoF Team and McKinsey & Company

11 January 2019 • By BoF Team and McKinsey & Company

Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

The Year Ahead: The Case for Radical Transparency

10 January 2019 • By BoF Team and McKinsey & Company

10 January 2019 • By BoF Team and McKinsey & Company

Fashion companies must come to terms with consumer’s desire for transparency across the value chain.

The Year Ahead: Smoothing the Path to Purchase

9 January 2019 • By BoF Team and McKinsey & Company

9 January 2019 • By BoF Team and McKinsey & Company

Companies are investing in new strategies to speed consumers along the path from product discovery to purchasing.

BoF Professional Exclusive

Macy’s CEO on Reinventing the Store

9 January 2019 • By Imran Amed

The Year Ahead: What Getting Woke Means for Brands

8 January 2019 • By BoF Team and McKinsey & Company

8 January 2019 • By BoF Team and McKinsey & Company

Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. What are the implication for business?

BoF Professional Exclusive

Balenciaga CEO on Brand Activism

8 January 2019 • By Imran Amed

The Year Ahead: End of Ownership

7 January 2019 • By BoF Team and McKinsey & Company

7 January 2019 • By BoF Team and McKinsey & Company

The lifespan of fashion products is being stretched as pre-owned, refurbished, repaired and rental business models continue to evolve.

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