BoF - The Business of Fashion

The State of Fashion 2020

Our fourth State of Fashion Report with McKinsey & Company forecasts slowing growth for the second year in a row and underscores a prevailing mood of anxiety and concern amongst senior fashion executives. Featuring Beyond China, Next Gen Social, Sustainability First, Inclusive Culture and Materials Revolution.

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BoF Professional Exclusive

Pitti Immagine CEO on the Future of Trade Shows

16 January 2020 • By Robb Young

BoF Professional Exclusive

H&M’s Global Leader for Inclusion and Diversity on the Company’s Next Steps

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Nordstrom CEO on the Store of the Future

13 January 2020 • By Lauren Sherman

BoF Professional Exclusive

The Future of Upcycling: From Rags to Riches

9 January 2020 • By Sarah Kent and M.C. Nanda

BoF Professional Exclusive

10 Themes That Will Define the Fashion Agenda in 2020

2 January 2020 • By BoF Team and McKinsey & Company

The Year Ahead: Macroeconomic Headwinds Put Companies on High Alert

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Continued caution is advised as mounting underlying turmoil could disrupt relations among both developed and emerging market economies.

The Year Ahead: It's Time to Look Beyond China

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Sustainability Takes Centre Stage

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.

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