China Decoded

BoF Professional Exclusive

How 2021 Changed China’s Fashion Market

21 December 2021 • By Zoe Suen

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BoF Professional Exclusive

How 2021 Changed China’s Fashion Market

BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.

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The ‘Paradigm Shift’ Remaking China’s Fashion Ad Industry

14 December 2021 • By Casey Hall

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The ‘Paradigm Shift’ Remaking China’s Fashion Ad Industry

A new dynamic is taking shape between not only Western and Chinese agencies, but also niche and multi-purpose players, creating bold and innovative ways for global brands to connect with the local market.

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China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

7 December 2021 • By Casey Hall

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China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid economic headwinds and government crackdowns.

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A New Era for China’s $15 Billion Streetwear Market

30 November 2021 • By Casey Hall

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A New Era for China’s $15 Billion Streetwear Market

Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.

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A Year of Hits and Misses for China’s Fashion Billionaires

23 November 2021 • By Casey Hall

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A Year of Hits and Misses for China’s Fashion Billionaires

Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.

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Can China Really Ban Effeminate Men?

16 November 2021 • By Zoe Suen

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BoF Professional Exclusive

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.

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Why Brands Must Re-Examine Their Singles’ Day Strategies

9 November 2021 • By Casey Hall

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Why Brands Must Re-Examine Their Singles’ Day Strategies

The Chinese shopping festival still generates billions in annual sales, but the online extravaganza is undergoing a makeover as the government promotes ‘common prosperity.’

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China’s Energy Crisis Adds to Supply Chain Woes

2 November 2021 • By Casey Hall

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China’s Energy Crisis Adds to Supply Chain Woes

Blackouts and power shortages at Chinese factories are adding to the supply chain challenges facing the global fashion industry.

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What’s Next for Lanvin Group?

26 October 2021 • By Casey Hall

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What’s Next for Lanvin Group?

The Chinese firm that owns Lanvin, Sergio Rossi, St. John Knits and Wolford could be eyeing an IPO after recently rebranding as Lanvin Group.

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Tapping E-Sports in China

19 October 2021 • By Casey Hall

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Tapping E-Sports in China

With 400 million highly engaged fans, China is the world’s largest market for e-sports, but government regulations are complicating fashion’s efforts to seize the opportunity.

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